Car sharing for small communities

Road transportation accounts for 15% of total global CO2 emissions. Large cities offer a wealth of transportation alternatives that make it possible to live life without a car. In smaller cities and towns, it's far more difficult to move without owning a car. While public transit and active transit options are best for the planet and our wallets, these smaller communities are unlikely to jump directly to those solutions.

Car sharing is an incremental step in the right direction that meets these small communities where they are. The traditional car sharing business models — managed fleets (e.g. Zipcar) and P2P sharing (e.g. Turo) — don't work in these less dense communities. Rotor was an exploration of alternative business models to bring car sharing to these smaller communities.